The Tailor of Shoreditch has been very fortunate to work with some incredible emerging talent from Ravensbourne over the past year. Talent from the pool at Awake and individuals such as Bixanne Tam and Charlotte Richardson. Here you can see for yourself just how talented these young people are in the reel of their submissions [...]
Our friend, the wonderful Timothy Everest has collaborated with Superdry. The Sebiro collection for Superdry by Timothy Everest launches August 12, 2012 at the Superdry International Flagship Store, Regent Street, London. Superdry + Timothy Everest from Timothy Everest on Vimeo.
Olympic and Paralympic legacy project somewhereto_ has teamed up with BAFTA-winner Adam Deacon to launch ‘somewhereto_ show off’ – a project dedicated to showcasing the talents of 16-25′s across the UK. Artists, performers, dancers and musicians are invited to upload a 60 second video showcasing their talents. 20 finalists will be selected to perform to [...]
Cutler and Gross has launched a competition with the London College of Fashion entitled Cutler and Gross Project 0734. The students have been given the opportunity to creatively reinvent and reinterpret the iconic Cutler and Gross 0734 frame using a creative medium. The winner will be awarded a one-year paid work placement as the brand’s [...]
As the EMEA leg of our global campaign comes to a close, crowds flocked to the private launch of the New Era Introducing gallery in Dubai as it completes its tour of Europe, The Middle East and Africa. You can see the Dubai event below. The campaign is now heading to North America so [...]
A hand-picked collection of stuff we are inspired by.
It seems unbelievable! A new concept car from Vollkswagen bowls its way along a Chinese street, hovering well above the ground, avoiding accidents and obstacles – and with very little actual driving being done.
“Take me home!” says the driver at one point.
The passengers are the parents of girl who dreamed up the concept. Volkswagen China had crowdsourced ideas for future car innovation via a virtual suggestion box on its website.
Then they turned them into reality in a series of viral concept videos. The key word in the next sentence is “simulated”:In this video, Hover Car, the firm simulated an idea for the hovering car , powered by minerals underground.
The parents of the girl who submitted the idea got to ‘test drive’ the car in the video. Volkswagen is NOT telling us how it was done. Enjoy!
Altogether, VW received 119,000 ideas and 33 million hits on the website.
The campaign was developed by Proximity Beijing/Goodstein & Partners.
Two other concept cars, a “Music Car” and the “Smart Key” car, were unveiled at the Beijing auto show last month.
During Phase One of the program, we will be accepting artwork from residents in the United States and Canada beginning April 16th, and the submission period ends at 12:00AM on May 14th. We want to see what the creative minds of tomorrow can contribute, whether it be a picture, painting, video or physical creation.
Our panel of judges will then decide who will move on to Phase Two. 100 finalists will be sent a Blank 59FIFTY Cap with supporting Art Supplies. With these materials, we want you to express yourself and transform the cap into a masterpiece. After you receive the cap, you will have 2 weeks to complete your work of art. After all submissions are received, our judges will select on person to receive a $10,000 grant to launch their career!
This morning we are giving a shout out to the lovely people at Event magazine who have been a huge support to The Tailor of Shoreditch over the last year.
We are especially grateful for including us and our work in their new strategy section, brandwatch. Its three in a row for The Tailors as Event have chosen to cover our work for Fred Perry, New Era and Benefit Cosmetics over the last 3 issues.
The Tailor of Shoreditch and its strategic partners Amplify Present…
The Evolution of Influence
‘How brands become cultural icons’
Is there a formula to creating fans?
How much can fans be worth to a brand?
Why engaging fans should become more than just buying Likes?
Taking a topic true to our heart, The Tailors & Amplify’s latest short film explores the changing role and importance of fans to brands – and we would love you to come to our preview screening and this is your invitation.
‘FanCulture’ investigates the influence and impact that fans can have on a brand: elevating it, promoting it and dedicating their money, time and even skin to it.
Yet ‘FanCulture’ is often misunderstood, misused and mismanaged – in many cases unwittingly by brands themselves.
Featuring interviews and expert opinion from academics, brands and the fans themselves the film looks at the part FanCulture could, and should, play in brand marketing, exploring how a brand can identify their fans and, more important, harness their passion.
Carl Christopher – Playstation
Kirsty dare – Protein
Ricky Wilson – The Kaiser Chiefs
Richard Martin – Fred Perry
Aaron Boguki – Polydor
Charlie Palmer – E4 & CH4
DR Matt Hills – Author of Fan Cultures
Wil Sansom – Contagious Magazine
New Era has taken consumer design interaction to their retail and online with their initiative New Era by you, they had some of the biggest capaholics in the game test out our latest project. Listen to what these bloggers had to say about the first cap customization to hit the web and don’t forget to test it out at New Era by you